apolis Armedangels bleed Brand Guides christopher raeburn clean clothes Clothing Content dick moby Editor's Picks edun filippa k finisterre haeckels Jungmaven Knowledge Cotton Apparel nau nisolo Noah Nudie Jeans olderbrother organic basics organic threads Outerknown Patagonia Satta Shopping Style veja

22 You’ll Want to Buy

22 You'll Want to Buy

Consider the style world because the movie Zoolander. Now consider widespread manufacturing practices as Ben Stiller’s character, Derek Zoolander.

Now consider sustainable style and moral clothes as Owen Wilson’s character, Hansel. It’s so scorching proper now. And never with out good purpose, to be trustworthy. In case you didn’t get the memo, our planet is principally breaking, and it seems that a variety of it’s down to the best way we make stuff.

It’s this dynamic of “trendy through necessity” that makes sustainable trend such an fascinating space proper now.

On the one hand, there are undoubtedly designers on the market exploring moral clothes as a result of it makes them look good – that’s how developments work, in any case – however there’s a great deal of different labels exploring new and pioneering methods now as a result of it’s greater than doubtless that they’ll ultimately develop into the norm if society needs to proceed dwelling as comfortably as we have now up to now.

However what this interaction finally creates is a large subject of manufacturers creating moral clothes from totally different beginning factors, which suggests which you can gown ethically and nonetheless look good, or look good and nonetheless gown ethically. With that in thoughts, right here’s a choice of a few of the greatest sustainable manufacturers on the market making product that simply may assist us cease killing polar bears.


There are a lot of causes for New York label Noah to be getting consideration, and being based by former Artistic Director of Supreme, Brendon Babenzien, definitely hasn’t finished any injury to the label’s profile.

The model’s roots in skateboarding, punk and nautical tradition has created a singular and thrilling id at a time when so many different manufacturers appear to be imitating everyone else, however their passions are greater than floor degree.

Babenzien makes no secret of the values he needs his model to symbolize; it’s launched product to help #BlackLivesMatter, written extensively about points like pesticides and ocean air pollution, and is consistently working to manufacture its product utilizing sustainable practices.

The reverse of the care label on every of Noah’s clothes have even featured a reality concerning the injury people are doing to the ocean – like that there are over 500 “dead zones” on the planet’s oceans; areas the place air pollution has made life utterly unsustainable.

ALYX Visible

Sudden amongst these manufacturers is ALYX Visible, the sub-line of Matthew Williams’ 1017 ALYX 9SM. Whereas Williams has spoken about designing ALYX collections with sustainability in thoughts, “Visual” is totally different. The road’s cotton jersey textile is made in collaboration with Get well Tex, a Spanish recycler who converts each pre-worn garments and ocean waste into upcycled yarn. This yarn is then spun into a cloth used to make tees and hoodies. Your hippie aunt might not love the “Reverse Cowboy Tee” (or its connotations), however it’s each bit as upcycled as her climbing fleece.

Natural Threads

Easy identify, easy product, easy pleasures. Brainchild of Gail and Lonny Richards, Natural Threads is a sustainable model that produces one factor and one factor solely: socks produced from 100% natural cotton grown and manufactured within the USA.

They’re so pleased with their materials that they don’t even dye them, leading to lovely, earthy tones that go nice with regardless of the on-trend shade palette du jour occurs to be.

Nudie Denims

You don’t have to take a look at Scandinavian denim model Nudie Denims’ laid-back, surfer vibe for lengthy to work out that it in all probability aligns itself with moral clothes, however it’s doing much more than placing waves on the again pockets of its denims.

Manufacturing all of its product with 100% natural cotton (utilizing 91% much less water than conventional strategies within the course of), Nudie pays everybody in its provide chain a dwelling wage, recycles and resells second-hand clothes, and performs unannounced checks on factories and suppliers to be certain that everyone seems to be protecting to its excessive requirements – publishing these stories on-line for everybody to see.


One of many world’s most well-known and revered outside manufacturers, Patagonia places in loads of work to present its love of the pure world is about greater than rain jackets and fleeces – and it wasn’t all the time that method.

Brazenly admitting that the label hasn’t gotten all the things proper prior to now, Patagonia now works exhausting to put that proper, ensuring its product is safely and ethically produced, revising its complete provide chain to scale back the environmental impression of manufacturing, and offering staff with medical insurance, paid maternity and paternity depart and sponsored childcare.

The model even tries to discourage clients from shopping for extra product by providing to restore Patagonia items to good as new with their Worn Put on program. Typically it’s good not to be bought something.


Began by 11-time world browsing champion Kelly Slater, Outerknown comes from an analogous spirit to Supreme; a bunch of surfers who needed to gown the identical means they all the time had, however look a bit extra grown up and classy.

It builds on this, nevertheless, with a pure premise of difficult the norms of the clothes industry and pursuing strictly moral, sustainable manufacturing.

100% cotton T-shirts, fair-trade suppliers, even turning reclaimed fishing nets into nylon board shorts, Outerknown successfully turns surf tradition’s love of the ocean right into a sustainable model that lives by that exact same ethos.


Hailing from the religious house of all issues progressive and eco-friendly – Portland, Oregon – Nau is a sustainable trend model that makes a variety of informal and outdoor clothes with an moral contact.

Natural cottons, recycled polyesters, and PFC-free waterproof remedies guarantee product is environmentally-friendly, whereas 2% of each sale goes to a variety of companions, serving to to fund a variety of initiatives the world over together with Individuals for Bikes and Mercy Corps.


Shopping for moral clothes is one factor, however what concerning the stuff you’re placing in your pores and skin? In recent times we’re turning into extra conscious that loads of skincare and wonder merchandise are loaded with dangerous chemical compounds that may be lower than good in your physique, and individuals are in search of clear, sustainable options.

Haeckels is a small skincare model from the city of Margate on the southeast coast of England that creates perfumes and skincare merchandise from locally-sourced components comparable to pine timber, roses, chalk, and blackberries, however most fascinating is their vary of seaweed-based merchandise.

Considered one of simply two corporations with a license to harvest seaweed from the English coast, Haeckels is dedicated to its environmental duties, sustaining the well being of the shoreline, utilizing glass packaging wherever potential to keep away from dangerous plastics, testing all merchandise rigurously and meticulously documenting its practices – even going so far as to inform you the day elements have been harvested, the climate on that exact day, and the exact location the elements got here from.


Portland model Olderbrother has set its sights on injecting a laid-back angle and playful aesthetic into sustainable trend, utilizing progressive manufacturing practices to create moral clothes for women and men that gained’t do injury.

The whole lot is dyed with pure dyes and produced with rigorously sourced supplies, and its Hand Me Down collection re-dyes and recycles previous clothes to create distinctive, one-of-a-kind items with a conscience. I do know, it’s all very Portland, however it’s additionally very, excellent.


With its distinctive “V” branding and understated designs, you’ve in all probability already encountered Veja’s footwear numerous occasions, however it’s additionally one of the crucial dedicated labels in sustainable trend proper now.

The French footwear model makes use of natural cotton and sustainable pure Amazonian rubber to make its footwear, and refuses to work with any leather-based producers from the Amazon, the place cattle farming has been a serious contributor to deforestation.

On prime of that, it makes use of hermetic inventory administration procedures to keep away from overproduction and waste. Not solely that, its leather-free vegan fashions are slick as hell as nicely, so why not depart the cows out of it for as soon as? Huh? What you bought towards cows? What did they ever do to you? Depart the cows alone! Alright? Alright.


As anybody dwelling down on the Cornish coast will inform you, surf tradition within the UK is fairly far faraway from the tropical shirtless stereotype that’s propagated by means of the media (the lengthy blonde hair continues to be fairly correct, although).

If you’d like to experience waves over right here, you’re gonna need to gown for the weather. Very similar to Kelly Slater’s Outerknown, Tom Kay’s Finisterre has been producing clear, useful outside attire since 2002 with a agency concentrate on moral clothes manufacturing wherever attainable.

And when it comes to tougher merchandise similar to wetsuits and technical gear, Finisterre is dedicated to ensuring its product is constructed to final – purchase it as soon as, put on it, and maintain sporting it. However in case you’re happening a browsing journey in Cornwall, for the love of God please wrap up heat. I’ll solely inform you as soon as.



Fall again #menswear, it’s time to get moral. Clothes is turning into more and more straightforward to make sustainable and environmentally pleasant, however when it comes to leather-based footwear, sustainable manufacturers have to assume a bit smarter.

Since 2011, Nisolo has been working with choose producers in Mexico, Kenya, and Peru (the place it has its personal manufacturing manufacturing unit) to produce high quality leather-based footwear with sustainable, moral practices.

Staff are paid an honest wage and wherever potential the model eschews dangerous chemical compounds, choosing vegetable tanning processes over chemical remedies, for instance. At $190 for a pair of handmade penny loafers, you’d be loopy not to.


As anybody who lives in Berlin will inform you, when Germans get behind a political trigger they will get fairly enthusiastic about it. Enter moral clothes label Bleed, named for its anti-animal cruelty product underpinned by the tagline “We bleed for nature.”

Critically although, these guys don’t fiddle when it comes to their rules, meticulously detailing the background to every of their supplies – utilizing cork, for instance, as an ecological and sustainable leather-based various – and collaborating with the likes of Liquid Surf and PETA to hold our oceans clear and our animals wholesome and comfortable.

Every thing Bleed produces is 100% vegan and really fairly priced, so you possibly can relaxation assured that you simply’re defending that different valuable, endangered species – your credit standing.

Natural Fundamentals

Between its straight-to-the-point model identify to the opening line of its “About” web page – “The fashion industry is a dirty bastard.” – there’s not a lot else to say about Natural Fundamentals.

Wanting on the industry-wide push to create sustainable style, the Danish label observed no one was placing within the work to create moral clothes when it got here to the items you placed on with out even considering; underwear, socks, and undershirts.

The outcome is an easy assortment of sustainable trend fundamentals for him and her in clear, black and white colour palettes, and its vary of subscription packages means you even have the choice of getting a recent supply of clean-conscience undergarments to suit your schedule. So that you’re on a primary date.

You purchase natural groceries? Not dangerous. You solely purchase vegan sneakers? They’re impressed. However you’re packaged in moral underwear? That’s the panty dropper. Scratch that – the moral panty dropper.


Born from private passions, Joe Lauder began out producing basic ’60s-style skateboards a number of years again, and a few sudden press led him to creating the sustainable model Satta.

Quick-forward a number of years and the South-London model is producing every part from clothes and skate decks to incense with a heavy give attention to ethics, organics, and sustainability.

With its laid-back aesthetic and touches of spirituality, the model has been successful in its house metropolis, being picked up by the likes of Kinoko, Goodhood and Slam Metropolis Skates. The incense, nevertheless, is especially strong.

You: a bulk pack of Nag Champa incense sticks. The man she tells you not to fear about: Satta’s white sage incense bundles, sustainably harvested from the coastal mountains of California. There’s ranges to this aroma recreation, pal.

Information Cotton Attire

Hailing from Denmark, Information Cotton Attire is an off-the-cuff menswear model that pursues moral clothes manufacturing with two main focuses: 100% natural cotton and recycled PET polyester.

PolyEthylene Terephthalate is the oil-sourced plastic used to manufacture most pliable bottles, and its environmental impression is about as ugly as its spelling.

Information Cotton Attire endeavors to produce as a lot of its collections utilizing natural cotton and recycled PET as attainable, and its clear, understated aesthetic makes it an ideal choice for anybody in search of some new wardrobe staples.


Based in 2007 in Cologne, Germany, Armedangels is a sustainable style model pursuing moral practices all through its manufacturing chain, utilizing natural materials like cotton, wool and linen in addition to recycled polyester, and dealing with organizations such because the Truthful Put on Basis to guarantee everybody from design workforce to farm staff are paid a good, dwelling wage for his or her labor.

The model has a complete product supply for each women and men, out there at a worth that gained’t break the financial institution. Ball on a finances, with a conscience.


Based in 2005 by Ali Hewson, EDUN is a New York-based ladies’s trend label rooted in selling manufacturing and commerce throughout the African continent.

Via a multi-pronged strategy to moral clothes, the label works intently with producers, artists, and native communities to strengthen commerce and create lasting enterprise ties with African creators within the trend world.

In recent times, EDUN has acquired funding from LVMH, so hopefully the strategy will decide up throughout the broader high-fashion world.

Filippa Okay

Already firmly established within the Scandinavian trend scene for its clear and understated menswear and womenswear designs, Swedish model Filippa Okay is now making commendable progress as a sustainable model by means of various groundbreaking initiatives.

First up, its Entrance Runners assortment gives a variety of items which might be closely scrutinized from materials sourcing and manufacturing to destruction and disposal to create really sustainable trend items, exploring recycled wool clothes blended with sturdy recycled polyester constructed with out using any dyes.

Much more fascinating is its Lease initiative, a service which permits clients at a lot of Filippa Okay’s Scandinavian and European flagships to lease a garment for four days at 20% of retail worth with all cleansing prices included.

It’s a two-pronged assault on trendy consumptive practices; look recent each week with out breaking the financial institution, or purchase one thing sustainably produced that you understand will final a lifetime. Sensible.


Designed and produced in Los Angeles, Jungmaven is an moral clothes model with one primary goal at its core: hemp.

Extra environmentally pleasant than conventional materials like cotton, hemp is a wonder-plant in additional methods than one, requiring much less water to develop and absorbing carbon again into the earth, serving to to regenerate soil.

In its battle to promote the plant, Jungmaven produces a variety of 100% hemp clothes alongside a lot of hemp-cotton mix items for these of us nonetheless transitioning to the hemp life. You’ll get there ultimately.

Dick Moby

Of their easiest type, a pair of sun shades might be made out of wooden, glass and some items of metallic, so it’s shocking there aren’t extra shade labels on the market placing the work within the make their product environmentally pleasant, proper? Thankfully, Dick Moby has set out to change all of that.

Based mostly in Amsterdam, the moral eyewear model makes use of 97% recycled acetate for all of its frames (the three% is black ink), and its microfiber lens cloths are comprised of recycled PET. Even the glasses instances are produced from recycled leather-based. I can see clearly now, and so forth. Permit me.


Apolis is a sustainable model from America that’s underpinned by a philosophy of “advocacy through industry.” Founding brothers Raan and Shea Parton launched the label in 2004 after touring across the globe and recognizing the significance of native, group manufacturing.

Their model works intently with producers all over the world to create moral clothes that helps creating communities and empowers its staff, offering a good, dwelling wage and construction for additional improvement.

Christopher Raeburn

London designer Christopher Raeburn’s REMADE line focusses on reworked items made with surplus supplies. The REMADE assortment consists of tote luggage made out of army parachutes, tees that use silk military wraps from the ’50s, and jackets from immersion fits, all in restricted editions.

Whereas REMADE makes up for about 30 % of Christopher Raeburn’s manufacturing, each assortment from Raeburn’s model makes use of natural cotton and recycled polyester, all produced out of its London studio to scale back waste in any approach attainable. Lately, the label even partnered with fellow sustainable British model Finisterre on a line of nautical necessities.

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  • Lead picture:
    Vincent Desailly / Veja

Phrases by
Gregk Foley


Gregk Foley is a author based mostly in Berlin whose work explores the intersections of favor, tradition, politics and id.

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