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How to Create Killer Multi-Product Ads with Facebook Power Editor

I don’t know why, however I’ve been lucky to be among the many very first ones to get access to the most recent Facebook promoting features.

First there were the updates to web site custom audiences, then the ‘Build Audience’ button turning into ‘Advertise Business‘, new dashboards for Audiences and Ad Reports, and now the introduction of multi-product ads to Facebook’s Power Editor.

I first observed this function in mid January while creating new advert campaigns in Power Editor, however I didn’t take a screenshot for some cause – and that was a mistake.

Just some days later I couldn’t discover this function in any of the advert accounts that I’m managing, so I assumed I could be imagining issues… however I wasn’t – luckily, multi-product advertisements arrived to Facebook and it seems like they’re not going anyplace any time soon.

Ever because the official introduction of multi-product advertisements in July 2014, I was keen to get my arms on them. In any case, it’s a very promising factor – as an alternative of displaying just one product, we will create a small gallery and show up to three merchandise at the similar time, growing our probabilities of raising curiosity and producing ad engagement.

Sadly, this function was solely obtainable to Most popular Advertising Builders originally, making it unaccessible to nearly all of advertisers. Now, nevertheless, this can be out there to everybody who is aware of how to use the Power Editor device, and I’m positive will probably be added to the self-serve advertising device sooner or later too.

So right now I’ll to share a detailed tutorial on how to create multi-product advertisements through the use of Facebook’s Power Editor. By the top of it you’ll know the ins and outs of multi-product advertisements, with the intention to go forward and use them to increase your small business results, but first…

What exactly are multi-product advertisements?

In their barely outdated 1-page info sheet, Drive visitors to your web site with Facebook multi-product advertisements, Facebook reveals:

Designed for direct response goals, multi-product advertisements showcase 3-5 products inside a single ad unit that’s in-stream and native on Facebook across any system. Every product highlighted has its personal picture, description and click on goal that directs individuals off of Facebook to a selected location on your web site.

Primarily, you can now promote a single ad that includes a number of photographs and hyperlinks, as an alternative of having to create separate advertisements. This enables you to present a number of potential merchandise inside the similar ad, giving more alternatives to the audience to interact with it, for instance:

How multi-product ads look like on desktop computers

Among the many benefits of using this sort of advertisements Facebook shares improved click-through rates, finding new clients and reducing costs per lead – sounds pretty sweet, proper?

Now that you recognize what multi-product advertisements are and you ways you can use them, let’s dig into the step-by-step guide!

(Even when it’s the primary time you’re using the Power Editor, I hope to make every thing as clear as potential – in case you still discover anything lacking or difficult, drop me a message and I’ll do my greatest to clarify it!)


See the complete step-by-step process within the presentation, or learn it in additional particulars under:

How to create multi-product advertisements in Power Editor:

1. Download to Power Editor:

First, open the Power Editor software (P.S. it only works on Google Chrome browsers).

Once in Power Editor, click “Download to Power Editor” button on the prime of the web page, select your main advert account, and hit “Download” – it will load all the info about your campaigns to the device.

2. Create New Marketing campaign:

Subsequent, click on the ‘+’ (plus signal) to create a brand new advertising marketing campaign.

Choose either the “Website Clicks” or the “Website Conversions” campaign, enter the campaign’s identify, and hit “Create”.

How to create a new ad campaign with Facebook's Power Editor

Then, navigate to the “Ad Set” tab.

Three. Create New Ad Set:

Equally, click on on the + sign once more beneath the Ad Units tab, enter the identify for the ad set, and click on “Create”.

[ For those that might still be new to Facebook advertising, the Ad Set level is where you choose all the main campaign settings, including the budget, the schedule, the target audience, the placement and the bidding type. To learn more about it, have a look at this article: Updates to the Ad Campaign Structure on Facebook. ]

four. Specify Ad Set Settings:

If every part went nicely, you’ll now see these settings underneath the ad set:

How to choose Facebook Ad Set settings: budget & schedule, audience, placement, optimization & pricing

As you’ll be able to see beneath the Advert Set, you will want to specify:

  • Finances – Per day or Lifetime – set the maximum finances for the ad set, simply watch out, as soon as you modify it from Per day to Lifetime it is going to leap to $350 routinely,
  • Schedule – select a begin and an date, or depart it to run constantly,
  • Advert Scheduling – you can even choose specific days of the week and even hours, on which the advertisements might be lively, however you need to have an finish date and lifetime price range set for that,
  • Audience – set the audience you want to reach,
  • Placement – multi-product advertisements are solely out there on desktop information feed and cellular information feed placements – select them both or simply one in every of them, depending on your preferences,
  • Optimization & Pricing – the place where you select your bidding sort. For those who depart it as default, you may be charged based mostly on the Optimised CPM (a.okay.a. optimized value per mile or optimised value 1000 impressions) mannequin – Facebook does a reasonably great job with optimising your campaigns, so most of the time I’d just depart it as it’s. Otherwise, you’ll be able to choose the CPC bidding sort (value per click on) or the unusual CPM bidding sort.

So we’ve a marketing campaign, we have now an ad set too, it’s time to move to the actual ad!

5. Create New Ad:

Navigate to the Ads tab in Power Editor, click the + sign to open a window, choose the campaign and the ad set, identify your ad and click on Create.

Good! You’ve just created an advert, what’s left is just designing it.

6. Set Up Multi-Product Advert:

First, choose your major Facebook page – the advertisements will seem as coming from that web page:

Select the Facebook page to connect the ads to

Then, transfer to Create Ad section and choose Multiple pictures and hyperlinks in one advert (sadly, when you can’t see it there, you in all probability don’t have the access to multi-product advertisements but – Facebook is steadily releasing it to everybody around the globe):

Select multiple images and links in one ad for multi-product ads

You will then want to enter the submit Textual content that may seem as an introduction to the ad (at the prime of the pictures, similar for all links), a Vacation spot URL, a Headline, and an optionally available Description for every of the links.

Choose multiple images and links in one ad to create multi-product ads on Facebook

Next, select an image (beneficial measurement 600×600 pixels) or just let Facebook load one routinely from the vacation spot page.

As most pictures on websites aren’t in a 1:1 ratio, they’ll look dangerous on multi-product advertisements, so I counsel you to design new footage at the advisable measurement and use them for the advert campaigns. (And don’t overlook the 20% rule – you’ll be able to’t add more than 20% of text on any picture).

In the event you did that for all of the hyperlinks you want to promote, you must see already see the preview of the advert – congratz!

Here’s how it will appear on desktop information feed:

Preview of a multi-product ad on Facebook

And right here’s how the identical multi-product ad will appear on cellular information feed placement:

Appearance of multi-product ads on mobile news feed - Facebook

Finally, add the See Extra URL – this might be displayed on the finish of the ad. Your Facebook page’s profile picture will routinely be used for that, which isn’t good. In case you’ll be continually using multi-product advertisements, it’d be a good suggestion to update your profile image to something that’s additionally a minimum of 600x600px in dimensions, so that it matches in nicely.

7. Select Artistic Optimization and Advanced Tracking:

Subsequent to an advert you also needs to see the Artistic Customization choice – Mechanically select and order pictures and links. When you depart it ticked, Facebook optimise your advertisements routinely to show those pictures that perform the most effective firstly:

Automatically select and order images and links for better optimization

Additionally, as with another web site clicks or web site conversions advert, you possibly can add a URL Tag and fasten a Tracking Pixel.

Advanced multi-product ad settings - conversion pixels tracking and url tags (utm parameters)

For URL Tags, you’ll be able to add the UTM parameters, reminiscent of utm_campaign=XYZ, which can permit you to determine every of the advertisements or campaigns in Google Analytics, making it easier to determine your advert efficiency.

As for Monitoring Pixels, you need to use an present Facebook conversion pixel or create a brand new one and fasten them to an ad. The tracking pixel has to be added to a conversion web page in your website, for instance, on the /cart, /checkout or /thanks page.

eight. Upload!

Go through your complete campaign once more, examine your Ad Set preferences, especially the schedule and the price range, take a look at the advert you just created and ensure you haven’t left any typos or errors.

In the event you’re completely happy with every thing you see, click on the large green button on the prime of the page, Upload Modifications, and you’re carried out!

Congratulations!


Artistic Makes use of of Multi-Product Ads:

While I might only add three photographs to a multi-product ad, others reported that they will add up to 5 pictures and links in complete, and you would go even up to 10 pictures by way of third-party instruments.

Even with three pictures it’s already a good way to showcase a number of products with the same theme, for example:

How to display multiple products in the same ad on Facebook

Even better, make use of storytelling and use a number of pictures to tell a story about how your products could make individuals’s lives easier:

How to use storytelling for more effective Facebook advertising

The remaining is up to you!

New Dynamic Product Ads:

Just some days ago Facebook announced the discharge of latest Product Ads and that’s an entire recreation changer.

In their advert guide, Facebook Dynamic Product Ads, Facebook explains:

Facebook dynamic product advertisements helps you promote relevant products to buyers shopping your product catalog on your web site or cellular app.

  • Scale: Promote all your merchandise with unique artistic with out having to configure every individual ad

  • All the time-on: Arrange your campaigns as soon as and regularly reach individuals with the appropriate product on the proper time

  • Cross-device: Reach individuals with advertisements on any system they use, no matter their unique touchpoint for your enterprise

  • Highly related: Show individuals advertisements for products they are curious about order to improve their probability to purchase

What meaning is that businesses will now give you the chance to add their whole product catalog, create customized audiences based mostly on the exact products which were seen, added to cart or buy, and use a customized advert template to promote all of these merchandise to their audiences mechanically.

Though that has been out there via Facebook Companion Change (FBX) program with tools like Good Audience or AdRoll up to now, Facebook will supply a higher integration across all of the advert placements, making the advertising simpler and, I hope, inexpensive too.

The dynamic product advertisements may even integrate smoothly with multi-product advertisements, which is immense – simply consider the facility of advertising a number of totally different products, which were seen by a client however not purchased but, in a single advert, routinely. *heads exploding*

Corporations like Goal or Shutterly, who had an early access, reported a 20% improve in conversions and 20+% improve in click-through charges, so this function ought to be extremely exciting to any retailers and ecommerce websites.

Facebook hints that this can very soon be obtainable in Power Editor, so let’s maintain our eyes open.

Within the meantime, you possibly can go through their guide to study extra about what the dynamic product advertisements are all about.


I hope you found this guide helpful. As all the time, when you’ve got any questions, let me know!

Cheers and speak quickly,
Adomas

Query to You: Will you be using multi-product and dynamic product advertisements? In that case, how? – Let me know within the feedback under!