Blog General

It’s No Longer a ‘Tell-and-Do’ Game; Elevating the Executive Assistant Role to Strategic Business Partnership – Blog | Admin Awards

What does it really mean to elevate the Executive Assistant position to one which serves as a powerful and strategic enterprise partnership and reaps infinite advantages on your government? For starters, it goes approach past ‘tell and do’ and every day tasking. It is about alignment across the full self-discipline of the position of the government assistant, and whereas many consider they are already acting at this degree, the actuality is that this; only a few are working as strategic enterprise partners to their executives.

Fellow Administrative Professionals, it’s time to study why strategic business partnerships are essential to your future success, notably as more positions require a new degree of administrative talent. Creating a enterprise partnership together with your government is a pivotal transformation — and thrilling leap — for the administrative group, and continues to achieve traction since the concept was introduced a number of years in the past.

The relationship between the government and government/administrative assistant has all the time been about partnership — but the evolution of this position to a enterprise partnership requires a totally different type of thought process and a totally different response to the means we at present operate. Profitable partnerships require a concentrate on the enterprise facet, which transforms the work from mundane duties to strategic duties.

The important elements want to be defined and explored deeply, to allow the shift from what the place has been (administration) to the place it’s going (enterprise partnership). This shift is so profound that, in many organizations, the voice of the administrative professional is rather more pronounced at this time. More organizations are popping up all through the country which might be devoted to advancing, promoting or connecting the administrative career.

To dive deeper into the evolution of the place, it is necessary to take a look at the two crucial elements of a business partnership: (1) a totally different thought course of, and (2) a totally different sort of interaction. Assistants who embrace these two elements are shifting beyond the conventional talent set into one the place they perform at a much greater, strategic degree and deliver larger worth to the government and group.

A Totally different Thought Process

Duties like scheduling a assembly, booking journey, ordering lunch, monitoring info, creating a presentation, and planning an occasion all end in precisely what was requested, and not far more.  This task-oriented relationship includes checking a box, and shifting on to the subsequent activity. Whereas relationships like these still exist, there’s an elevated demand for something totally different.

Senior executives report needing help employees which are targeted not only on the tasks at hand, but in addition on the enterprise and the bigger image. This understanding allows them to present more worth to every activity and higher perceive the priorities of the day, week, month, and yr.

A unique thought process is one among the first crucial steps for administrative professionals to make. It’s a shift from inform and do to unbiased deliberation and proactive execution. It signifies that directors should first educate themselves on their government’s objectives, priorities, and deliverables. Add to that information the mission, imaginative and prescient, and values of the organization, and also you now have a full image of the wants of the group and the government you help. The business-partner administrator then leverages this data to align, focus and incorporate these elements into all they do.

A unique thought process requires consumption of various sorts of data. Studying, evaluating and processing info that not solely comes across their desk, but in addition that which they seek because it pertains to the enterprise, ensures that the business-partner administrator is educated past the company partitions. This implies they will add higher value to not only conversations but, more importantly, determination making. This shift in thought course of permits an administrator to assume past the telephone name, assembly prep, and scheduling, and offers perception into the who, what, where, when, and the way of an government’s day. Analyzing and really understanding the enterprise allows an administrator to tie all of it collectively for max profit and is what transforms their position from administration to business partnership.

Here’s a temporary instance that contrasts these roles:

An government needs to travel to the East Coast to visit a specific customer and asks her administrator to organize the journey.

In a traditional administrative assistant position, the administrator gets to work on the details of the travel, similar to flights, inns, the appointment time and getting all of it on the calendar. All details can be nailed down, akin to noting most popular airways, inns, automotive providers, and so on. The journey would go as the government asked, including the processing of expenses at the conclusion of the journey.

In a enterprise partnership, once the government makes the travel request, the administrator contacts the sales government to request a buyer briefing for the government. When it arrives, the administrator reads the recap to determine if the government will need any further info to be utterly prepared for the visit, which requires that prep meetings are arranged prior to the trip. The administrator will even attain out to the Sales VP to let them know that the government shall be in the area, and collaborates with the VP on other conferences which may also take place whereas the government is on the town. The business-partner administrator will work to ensure the government’s time is maximized to the fullest. In many instances, the administrator is already conscious of consumers in the area who need particular consideration because they’ve developed a totally different thought process that focuses on the government’s most urgent issues. The administrator then suggests the government ought to go to those clients when the alternative arises. The benefit to the government is that the business-partner administrator is focusing on the government’s most valuable commodity: time.

This kind of thought process ensures the connections of the right individuals, subjects, and focus, which brings most value to the government.  It modifications the value and elevates the contribution considerably. Those who embrace this thought course of are finding an increase of their worth and paychecks, together with an elevation in title.

A Totally different Sort of Interaction

Relationships are one other key element to a valued partnership. It is no secret that assistants know the pulse of a corporation. They know the individuals and the way they’re feeling about the business, and are sometimes requested to see how employees are coping and the way the boss is seen. A business-partner administrator is aware of how to foster essential connections within the enterprise that allow the government to navigate the corporate infrastructure easily, successfully and with the applicable sense of urgency.

In the conventional position, interaction with others was twofold; task-related interactions, by which an assistant is given work assignments, and relational interactions, which contain patiently listening to points. The results of these two interactions are significantly totally different. The first is just process accomplishment as famous earlier, while the second sometimes ends when the interplay ends. Aside from building relationships across the organization, lending a sympathetic ear doesn’t lead to organizational options. There are few actions the conventional administrator will sometimes take to affect change as a result of this new info, which usually has little or no value to an government who has no time to spend on such discussions.

Business-partner administrators, nevertheless, interact in multi-level interactions and responses.  Ownership of duties and the capability to strategically search for further worth can help the government in meeting their objectives and aims. Strategic interactions guarantee the absolute best use of an government’s time by getting the proper individuals on the calendar at the right time, with the applicable particulars noted. Being in lock-step with an government is a key differentiator in delivering this kind of value. It requires analysis, studying and being present in the second to achieve information after which incorporate it into the day by day actions for the government.

Business-partner administrators develop significant relationships with employees throughout the firm.  The distinction here is meaningful: interactions are strategic, considerate and intentional, not water-cooler chats. Conversations with staff or administration employees are seen as opportunities to study more about the business, and are then evaluated in relation to the enterprise’ objectives.  Taking an example from the executives they help, business-partner directors study to concentrate on the inherent worth of a dialog and are quick to redirect unproductive conversations. That isn’t to say all conversations have a solely strategic focus, because constructing relationships typically requires a degree of connection outdoors of aim or process attainment. Business-partner directors have mastered the capacity to join with others and have discovered how to manage the amount of time spent on this area.

Name to Motion

In case you are prepared to make the shift to business-partner administrator, search for opportunities to develop your expertise. Profitable software is what sets assistants aside and moves them ahead.  Search opportunities for training, seminars, conferences, continuing schooling, studying, and so on. Think about the alternatives introduced to you daily to make the shift to enterprise associate. Apply changing your thought course of and interactions as mentioned above.

Those that work at the enterprise associate degree are targeted on offering distinctive worth. Their unbiased deliberation and proactive execution, along side their superior administrative information, ensure they’re strategically related to their government. I invite you to embrace a enterprise partnership together with your government. This could change each of your worlds.


SHERRY PARSONS has more than 40 years of expertise in the administrative subject. She earned a B.S. in Business Administration from the College of Phoenix, and is a National Audio system Academy graduate. Parsons manages, develops, and delivers training packages for administrative employees.

She at present supports the Vice President of International Phase Enterprise West at Cisco. Prior to joining Cisco, Parsons supported the Senior Vice President and Common Supervisor of Networking and the Chief Advertising Officer at Avaya. Throughout her career, she additionally has supported senior executives at Earthbound Farm, Network Basic, Continental Gross sales Company, and Facet Communications.

Parsons is a Founding Member, Advisory Board Member and Master Teacher for the UCSC- Silicon Valley Extension, Executive Administrative Certificate Program, where she develops schooling criteria and courses for present and future administrative professionals. In her Master Teacher position, she serves as a mentor to directors throughout Silicon Valley.

Winner of the 2017 Colleen Barrett Award for Administrative Excellence, Parsons served as a 2016 Inaugural Advisory Board Member, a 2018 decide for the Silicon Valley Admin Awards, and an Advisory Board Member for the Hilton Santa Clara. In her group, she serves as the Secretary Treasury for Aromas Bible Church.