New York Festivals AME Awards for Advertising and Advertising Effectiveness has announced the winners for the 2019 competition. This yr’s award-winning entries successfully demonstrated ground-breaking options to difficult advertising issues with measurable results that placed brands front and middle while growing market share.
With a powerful 20% improve in entries this yr AME’s Grand Jury honored revolutionary and efficient campaigns from 25 nations round the globe. For 2019 AME awarded: the AME Best of Show (Grand Award), 1 AME Green Award, three Regional Platinum Awards, 22 Gold AME Awards, 21 Silver AME Awards and 31 Bronze AME Awards.
Happiness / an FCB alliance, Belgium was in the spotlight this yr incomes the 2019 AME Best of Show (Grand Award) and the AME Regional Platinum Award-Europe for “BlindMeters” for OVK / PEVR (Mother and father of Street Victims). BlindMeters.com, a geo-located platform turns Google Maps right into a text editor that provides insight into how many meters you’re driving blind when texting and driving. A custom-made font stretches to the actual quantity of meters you miss. Over 5 million blind meters have been typed onto the platform BlindMeters.com after simply 24 hours. All National and Regional newspapers, news-sites and nationwide TV-channels coated BlindMeters.com. Leading to hundreds of thousands and hundreds of thousands of meters of press coverage. The company earned a further Gold for “BlindMeters” and “Behind the Numbers” for OVK / PEVR.
The ‘best of show award’ undoubtedly is the second-best thing that can occur to our ‘BlindMeters’ marketing campaign. One of the best one obviously being saving the largest potential quantity of lives. I’m really honoured by this award. This was a huge workforce effort by each the Happiness Brussels and Saigon workplaces, since all the things was accomplished in-house. But particular thanks out to all those mother and father who make up the ‘Parents of road victims’ group for their endless effort to assist save lives.
Chief Artistic Officer / Co-Founder, Happiness Belgium
Serviceplan Group Germany earned 2 Gold AME Awards for “Adoptify” for Tierschutzverein Muenchen e.V. The marketing campaign teamed up with Spotify to create “Adoptify” matching shelter canine with potential house owners based mostly on their musical tastes. When listening to music on Spotify, video banners steered canine whose taste in music matched the listener’s own music decisions. Inside one week, all featured canine have been adopted. Profitable outcomes embrace press protection in over 80 nations, 70 million media impressions, earned media of 6.5 million Euros, a 340% improve in adoption enquiries and world-wide animal shelters adopting the marketing campaign.
Heimat Werbeagentur GmbH struck Gold for “Share Your Buy” for Share, a social food model with the perception that everyone is prepared to offer if sharing is straightforward. With every Share product purchased a portion of meals, at some point of consuming water or cleaning soap is donated to a person in need. A scan utilizing a monitoring code allows shopper to see where their donations will go. Outcomes—More than 1 million. merchandise bought in the first Four weeks, the start-up ended with a complete of over 6 million merchandise bought in 2018. Media protection and reach have been over 200 million media impressions with over 14 million EUR earned media.
Share GmbH earned the AME Gold Award for “share” for his or her launch marketing campaign that launched the model as the first social FMCG brand to offer qualitative goods for shoppers whereas providing to help to these in need. Share was listed by Germany’s largest retailers in more than 5000 shops, promoting over 1 million products and it turned a task model for other corporations. The World Water Day (March 22nd) “well challenge” was delivered to life, where 50,000 water bottles bought resulted in share’s first consuming water nicely.
ADK Taiwan was in the winner’s circle earning the AME Regional Platinum Award-Asia Pacific for “Rhythm of Love Wall” for 7-Eleven Taiwan. An interactive installation with 12 pairs of reasonable arms capable of creating 200,000 steady rhythms to applaud donations encouraged shopper to donate spare change. Donations have been also collected by way of the cellular website, with user-generated content material transmitted back to the set up and heard in retailer. Donations raised have been up 200%, resulting in a record-breaking excessive and with $9,680,000 in media impressions.
We are thrilled to know that Rhythm of Love Wall earned AME Regional Platinum Award, it’s clearly an thrilling shock to ADK staff and 7-ELEVEN CSR. We’ve been making an attempt to figure out a non-traditional method which may break down the cultural and language barrier to make more individuals understand that “do not think any virtue trivial, and so neglect it.” So even if only donating a coin, it should help individuals and deserves to be inspired. Because of AME award’s recognition, we couldn’t be happier with this outcome and will hold working arduous on doing extra artistic and efficient things!
Regional Chief Artistic Officer, Higher China, ADK.
McCann Well being Japan earned three AME Gold Awards for “Washable Book” for Save the Cleaning soap Challenge. ANGFA, a Japanese well being and hygiene firm was impressed to help take the Japanese sales of their germicidal cleaning soap and ‘gift’ the similar quantity to the youngsters of Cambodia – where hand-washing is just not an element of the tradition. The campaign utilized employed a low-tech innovation that reworked studying into bodily learning and inspired behavioral change to stop illness. Results embrace 1.5 billion media impressions in three weeks and 18 occasions more bars of soap gifted that projected. Reprinting is in progress for roll-out into other creating nations and Washable Ebook is altering youngsters’s futures, by changing their conduct.
ADK Fortune India was honored with the AME Gold Award for “#ShutThePhoneUp” for shopper Manforce Condoms, the marketing campaign offered thought leadership for the model via an initiative to inform and alarm individuals about the perils of filming their intimate moments. All of the sudden protected sex had a new definition, with 50 million+ views on social platforms, it turned the largest viral video of the yr with in depth media coverage by over 50 on-line and offline publications and a 255% rise in the over-all YouTube subscriber base of the brand.
Leo Burnett Australia’s marketing campaign “For every bachelor and bachelorette: How we shifted the narrative around the marriage equality plebiscite” acquired the AME Gold Award for Australian Marriage Equality. The marketing campaign showed what the ‘yes’ vote actually means for same-sex couples through the use of actual wedding ceremony footage crowd sourced from same-sex couples. Outcomes—estimated 58% of the voting public was reached (+33% above goal), exceeding the goal by +132% , generated a worldwide attain of 20M+, with the complete TV reaching over 2M individuals, achieved an estimated 15.3M impressions throughout social media with Four.8M social video views with coverage from over 100+ publishers and information retailers praising the concept and Australian’s voted 61.6% majority to legalize same-sex marriage!
McCann New York and McCann Well being New York earned the AME Regional Platinum Award-North America for “#SuperSickMonday” for shopper Mucinex. 1 in 5 (or 19% of) employed People have beforehand missed work the Monday after the massive recreation, #SuperSickMonday gave America’s largest pretend sick day a correct identify. The campaign drove 2,520 media placements and generated 5X earned media impressions than the preliminary goal with reach that included 1 billion+ paid and earned PR impressions, 65M YouTube impressions,61M+ Twitter Impressions, #12 trending on Twitter, and #2 trending on LinkedIn.
It’s a very thrilling achievement for the McCann & RB partnership. It’s a recognition of the ardour and self-discipline with which we approached this problem for Mucinex and a celebration of the power of cultural insights and perfectly timed artistic. Couldn’t be any prouder!
SVP Group Technique Director, McCann Well being New York
Publicis Sapient was honored with the AME Inexperienced Award for his or her marketing campaign “Save the Food – Phase Two” for the Ad Council that raised consciousness about food waste. Using movie, print and OOH items, together with a collection of digital instruments and content, the campaign helped individuals struggle food waste. With 2.1 billion media impressions and $86 million in donated media, “Save the Food – Phase Two” has been featured in major publications together with New York Occasions, TIME Journal, Mashable, USA As we speak, NPR, Huffington Submit, National Geographic and The Guardian. Results—54% of People listed food waste as one of the nation’s prime three largest issues and Congress launched “The Food Recovery Act” earlier this yr—a bill with over 12 measures aimed toward decreasing our food waste.
Zulu Alpha Kilo Canada was honored with 2 AME Gold Awards for “Reskinning Queen Street West” for Consonant Skin Care. To launch the new flagship location in in Toronto’s fashionable Queen West neighborhood the company seemed for media placements that have been sudden and pursued ‘found OOH’ by means of guerilla takeovers and partnerships with native companies to unfold the phrase in the group. Outcomes–Robust opening day gross sales, larger non-sale opening day gross sales than the two earlier store openings with 100% higher-than-average transactions and doubled projected coupon redemptions, 95% from new clients and an increase in new shoppers. The Drum, Europe’s outstanding advertising and media platform, named the marketing campaign as one of “the top five most impactful ad campaigns of 2018 so far.”
Ketchum USA earned 2 AME Gold Awards for #CoverTheProgress for Discover Puerto Rico. The marketing campaign aimed to affect influencers demanding truthful and forward-looking media coverage on the one-year anniversary of Hurricane Maria. Barely 10 % of most disaster anniversary protection is constructive, #CoverTheProgress was 70 % constructive. In a single yr, 11,106,034,501 media impressions have been generated declaring the Island open for tourism, the protection alone generated 1 billion earned media and social impressions in a four-month span. Puerto Rico was named the #1 place to go in 2019 by The New York Occasions (“52 Places to Go in 2019” – Jan. 10).
AHLOT’s (A Larger Degree Of Thought) Canada “Cannabis Curation Committee campaign” scored the AME Gold Award. AHLOT discovered a approach around Canada’s strict restrictions for advertising hashish and used a corporate recruiting strategy. The profitable marketing campaign searched for five hashish specialists. Advertisements featured euphuisms like, “Do you dance with the devil’s lettuce?” displaying a head of lettuce sporting purple plastic horns concentrating on hashish customers about hiring at $50/hour. The goal for the 4-week marketing campaign was 3000 job purposes to fill 5 positions, outcomes have been 24,301 purposes and 70,245 new e mail addresses collected, in addition, 26,060,354 digital media impressions have been generated without PR and news media protection spiked with 198 items revealed on 6 continents.
Founded in 1994, the AME Awards honors worldwide work that demonstrates ground-breaking solutions to difficult advertising issues. To earn a coveted AME® Award, an entry must exhibit specific advertising objectives and aims completed by means of artistic execution and strategic planning. Entries are judged by a world panel of prime interactive and multidisciplinary marketers, media planners, strategy directors, social media specialists, and artistic directors.